Lay's
Project Overview
Lays aimed to elevate its brand presence through a multi-sensory experience that celebrated the brand’s globally inspired flavors. The goal was to create an activation that went beyond taste, allowing visitors to experience flavor through sight, scent, sound, and personalization. The concept—Joy Pods—was designed to transport audiences into the playful, emotional world of Lays while connecting them to the brand’s international identity.
Gesture Tracking, Immersive, Led Screens, Touch
Execution
01Scent-based interactivity
02Personalized engagement
03Our team developed a series of Joy Pods, each crafted as an immersive, self-contained sensory environment
Integrated motion and scent sensors released fragrances inspired by Lays’ special edition flavors, including the delicate cherry blossom crisps. This transformed a simple tasting experience into a fully sensory narrative.
One standout pod featured a custom interaction with Lionel Messi, where visitors could enter their names and receive a personalized video greeting from the global football icon—blending personalization, technology, and star-powered excitement.
Emotional design
04The pods combined sleek aesthetics, lighting, and subtle ambient sounds to evoke joy and curiosity, ensuring a memorable connection between visitors and the Lays brand.
Results & Impact
The Lays Joy Pods experience became a highlight attraction, drawing visitors and creating a lasting impression of innovation and delight
High engagement
The sensory and interactive elements led to continuous visitor participation and social sharing.
Memorable personalization
The Lionel Messi feature created an emotional, one-of-a-kind moment for each guest, merging entertainment with brand storytelling.
Brand uplift
Lays successfully positioned itself as a creative and experiential leader in the FMCG space, showing that a snack brand can deliver cutting-edge engagement through technology and design.