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Project Name

GovGames AR Studio

Client / Agency
The Executive Council

3D and Augmented Reality (AR) broadcast graphics were used to drive viewership retention and show the details of the team-building event obstacles as well as the exciting line-up. The 3D overlays were masterfully designed in the live presentation to display the map of the obstacle landscape and explain how each obstacle would operate, including highlighting the location of the bonus buttons. These AR broadcast graphics would appear in real-time and were time perfectly with the broadcast event scheduled content.

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3D & Augmented Reality (AR) Broadcast Graphics

3D and Augmented Reality (AR) broadcast graphics were used to drive viewership retention and show the details of the team-building event obstacles as well as the exciting line-up. The 3D overlays were masterfully designed in the live presentation to display the map of the obstacle landscape and explain how each obstacle would operate, including highlighting the location of the bonus buttons. These AR broadcast graphics would appear in real-time and were time perfectly with the broadcast event scheduled content.

Camera Tracking

During the live broadcast, state-of-art camera tracking was achieved using Stype camera technology that was integrated with Ventuz software. This allowed for specific camera angles to hone in on the critical elements of the colorful obstacles and moving figures. This showcased the physical obstacles using high-quality virtual technology and from various angles in a multi-dimensional form.