Project Name

The Brand Launch of MBC: Shahid

Client / Agency


Geometry Global

Category / Filter

Eventagrate created the event content and interactivity for MBC's newly launched Shahid. The goal was to educate the attendees on the new branding, market positioning and on the product benefits.

The Stage Content

was done realtime, supporting the presenter and enabling him to show the relevant information about the product.

Green screen

photo booth was used in the pre-function area. The visitors took a photo and had themselves placed on the poster of their favorite Shahid show.

The Mosaic Wall

was a beautiful sculpture made from a variety of screen devices (TVs, tablets, smartphones). It had two separate modes: different content on all the devices linked to the Shahid offerings as well as a unified video content, seamlessly spread across all the screens showing one video on all devices.

The Venue

of Dubai opera was the perfect backdrop for the type of event the client wanted to create