Project Name

Dubai Wolrd Cup - Meydan 2018

Client

Meydan

Agency

Almoe

Category / Filter

The Dubai World Cup - كأس دبي العالمي is a Thoroughbred horse race held annually since 1996 and contested at the Meydan Racecourse in Dubai, United Arab Emirates. The race is operated through the Emirates Racing Authority (ERA) whose Chairman is Sheikh Mansour bin Zayed Al Nahyan, Minister of Presidential Affairs of the United Arab Emirates. It offers nine races, consisting of eight Thoroughbred contests and one Purebred Arabian contest. It carries one of the biggest prize money worldwide for an event of such type. Eventagrate was entrusted to create the Post Position Draw for the Dubai World Cup. That included live results and interactions with the stage.

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Eventagrate

provided a twist from the traditional post position draw for the Dubai World Cup. The horse and its position were determined live at a specially created ceremony.

The draw results

were brought live to stage. They were determined by the guests of the event. The guests would choose different props from a drawing vessel, and the stage would react instantly with the allocation of the start position for the horses bringing a smooth and yet outstanding flow for the event. The amazing combination of audio, graphics and animations would show more than just results and also immerse the guests in the feeling of being on the World Cup.

Live graphics

were essential part of the draw event.